Welcome to The Unintended Co.
Hi there! My name is Mindi, but my friends & fam call me Min. Some of you might recognize me from my time managing Twig & Willow in the Bixby Knolls neighborhood of Long Beach, CA. Twig & Willow felt like home to me—a place for style, community, and a love of sharing unique finds.
lofty dreams
I had lofty dreams that I’d take the reins when Karen, the store owner and my mentor, decided to retire. But the Universe had other plans. Like many small businesses post-Covid19, Twig & Willow struggled to survive, and in Oct 2024 we shut our doors for good and I found myself at a crossroads.
not the plan
Starting my own boutique wasn’t what I had planned, but sometimes the best things in life are unintended. So, The Unintended Co. was born—a tribute to new beginnings, resilience, and a love for curating beautiful pieces that make people feel special.
handpicked with care
Every item here is handpicked with care, inspired by the connections I’ve made and the Long Beach lifestyle we all know and love. My hope is that shopping here feels like visiting an old friend—comfortable, fun, and maybe even a little familiar.
Thank you for being part of this adventure. Your support means the world to me.
With gratitude,
Min
